Algen by Amason.
For the Irish whiskey’s latest effort in its “Since Way Back" campaign, the brand and agency Cornerstone has Aaron Paul telling a tall tale dubbed “Cooking with Meteors” with a few old friends and some animated help. Basically, the actor did such a great job convincing his roommate that a meteor had landed in their backyard that his buddy’s girlfriend actually called in the media. It’s a great gag and not, as the more cynical among us may suspect, one exaggerated for the benefit of the brand. Paul actually told the original story on a Conan appearance last year.
This last example suggests why the J.F.K. cult matters — because its myths still shape how we interpret politics today. We confuse charisma with competence, rhetoric with results, celebrity with genuine achievement. We find convenient scapegoats for national tragedies, and let our personal icons escape the blame. And we imagine that the worst evils can be blamed exclusively on subterranean demons, rather than on the follies that often flow from fine words and high ideals.
Sometimes I feel like this here blog is run by #96