Method Laundry: The Softness Boogieman
Method has always had an interesting take on their marketing, but one thing I’ve noticed recently (maybe in part to Old Spice’s adverts) is that advertising is now weird. Not odd, something that might be disruptive enough to get you to remember the brand, but weird, strange. It seems like a real disservice, in my opinion. It’s intentionally stupid.
I think Method makes great products, I have a few in my apartment right now, but this trend in intentionally stupid marketing really makes me wonder who they think they are advertising to, and what they think of that demographic.
Meet Jacky, American Apparel’s
oldest newest model.
“There was something so compelling about Jacky’s look and energy when we first spotted her in a New York restaurant this winter, we introduced ourselves and pulled up a chair. During a long discussion that touched on everything from career choices and nutrition to insights on relationships, age and beauty, we asked if she would consider being photographed by us. We were thrilled when she agreed. Here are some photos we’ve taken of Jacky over the last few months showing how she likes to wear American Apparel. We hope you enjoy them.”
Worth a full read…
We live to challenge the status quo and redefine categories. And redefine our industry. We live to make an impact on-culture, pop culture, business, products, financial results. We love to make change—to see the effect of what we do. It starts with the belief that culture wants to change. So we do our part and give it a good nudge.
We don’t do “art”—what we do is not about beauty or reflecting life as it is. It’s about challenging the conventions of culture, the accepted beliefs of our time and our clients’ categories to put a spotlight on what makes them special and has always made them special. We use tension to illuminate their transcendent meaning and make it relevant for today.